Apple says that iOS 7, and therefore the iPhone 6 which will arrive with
it, are set for a release date in the fall of 2013. That’s set off some debate
as to just what the word “fall” means and what Apple is trying to tell us.
Technically, according to the calendar, the season of fall begins on September
22nd and ends on December 20th. But Apple isn’t saying there’s a chance that the
iPhone 6 arrives five days before Christmas. Nor is it threatening to hold the
iPhone 6 back until late September if it and iOS 7 happen to be ready
sooner.
Narrowing down that date range is trivial. Let’s give it a triOS 7 and the
iPhone 6 will be released before Thanksgiving weekend, even if it means Apple
has to pare down its iOS 7 ambitions to make it happen in time. The new iPhone
must be fully ingratiated into retail for the holiday shopping season, and Apple
knows that, and has abided by it with every fall consumer product it’s launched.
So based on logistics, throw out anything later than mid November. Most people
don’t think of that period of time as being the fall anyway. The more populist,
calendar-violating definition of fall is vaguely one of September, October,
early November. The iPhone 5 saw its release date in late September. The iPhone
4S saw its in mid October. That gives us a sense of when on the calendar the
iPhone 6 release date will land. But the truth is that even Apple doesn’t know
yet for sure.y:
The iPhone 6 will run iOS 7, which just saw its first beta-test release
this week. Some new iOS versions go seven rounds of testing before being
complete. So the iPhone 6 release date will happen when iOS 7 is ready. And
while Apple can control that to an extent, bugs are bugs and testing is testing.
The iPhone 6 release date is most likely for September or the first half of
October, the heart of fall for most people if not for the calendar. Even though
Apple is technically saying the iPhone 6 will land between Sept 22nd and Dec
20th, think different.
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